It’s hard to craft a good headline. It’s about more than being clever – it’s also about being informative and search engine optimized. But, of course, the most SEO-friendly headlines are not always the most engaging. Movie title + the word review may bring in the search results, but it doesn’t make me want to click! When you add in the difficulty of trying to convey that message in 140 characters, or less, with a link, it can seem nearly impossible.
Check out these tips on how to create a Twitter headline that people actually want to click on: The 10 Most Clickable Twitter Headlines – AllTwitter.
I’ve got a serious sweet tooth. Especially when it comes to cookies and tarts. And what’s a more Canadian sweet than maple syrup?
So, on a recent Sunday, A. and I headed just outside the city to the Kortright Centre’s Sugarbush Maple Syrup Festival. It was a lot of family friendly fun!
We did a guided tour through the sugar bush, learning about the trees, the sap and how boiled down maple bars were once used as currency. After standing by cauldrons of boiling sap over an open fire – and trying some of the watery, sugary stuff ourselves – we got to check out the modern system, where rubber hoses replace buckets and a big vat subs in for the pots over open flames. There were even some maple farmers there to explain the process, and perform a song about being a happy little farmer in the sugar bush – complete with fiddle accompaniment. We wrapped the day with a stack of pancakes and syrup and a quick spin in a horse drawn carriage. It was a blast, and resulted in both a sugar rush and a newfound appreciation for maple syrup!
At a restaurant, I’d never, ever, consider leaning over and telling someone how tasty their food looked. I wouldn’t want to interrupt their meal.
But post a photo of that online, and I’ll happily jump right in. Of course, you could argue that by posting said picture, they are asking for the interruption, but it’s still suspending common courtesy.
A new study found that 88 per cent of people believe other folks are less polite on social media than they are face-to-face.
One in five people also decreased IRL contact with someone due to something they said online.
Full confession: I’ve done this. A casual acquaintance went on a series of rants that were in total opposition to my beliefs, and not only did I eventually unfriend said person on Facebook, I’ve also managed to avoid seeing them since. I sincerely believe that they never would have said those things to anyone in person, but the social network gave them a safe soapbox.
What do you think? Do people leave their manners at the door when they go online?
While Roger Ebert will first and foremost be remembered for his work as a writer and film critic, I’ll always remember him for how he came to embrace social media.
Ebert, who died last Thursday after a battle with thyroid cancer, had a wonderful personal social media policy – from using every day English to sober second thought before posting. The full article is definitely worth a read, but you can also read the Cole’s Notes version on AllTwitter.
Some of our new 52 challenges have been easier than others – for example, learning to shuck oysters? Not so daunting. Running a 30 kilometre race, on the other hand, required a whole lot more preparation.
We’ve been lacing up and logging the miles since October to get ready for Around the Bay. Pitch black and freezing cold early morning runs. Tight quads and hamstrings and epsom salt baths. Long discussions about which stretches were best for IT band pains.
It was going to be A.’s first race, and the longest distance I’d ever tackled. In other words, it was a biggie, and we fully intended to finish every step together.
When race day finally came, we were all nerves. A. had been having some knee pain, while my hips were wound super tight. A late pre-race night followed by intermittent sleep on an air mattress certainly didn’t help!
But luckily race day was sunny and not too cool and we made it to the start line with only a minor hiccup – a glitch in the corral registration threatened to separate us, but it got sorted out. After the first kilometre, we settled into a rhythm and actually got to enjoy the lovely weather and the thrill of running in a big group.
As the miles melted away, we tried not to think about the time. We knew the end would be hilly, and tried to just focus on finishing. We’d dreamed of breaking three hours, but worried. After tackling the much-hyped hill, though, we knew we were going to make it and were all smiles as we high-fived the grim reaper before our final sprint into Copps Coliseum As we crossed the finish line together, I must confess I was a little bit teary. And then I was shocked to discover we’d done it all in 2 hours 42 minutes!
We were so much faster than expected, in fact, that our super-supportive friends had just been about to head to the Coliseum to watch us finish when I called to say we were done! Then we took our tired legs to brunch, and started to set our sights on the Niagara Falls International Marathon.